My Story

My name is Charlie Parrish. My passion for coaching started with a personal breakthrough. When coaching brought clarity to my own life, I realized I was called to help others experience that same transformation. I’ve always felt driven to do more, to make an impact that goes beyond myself. Today, that purpose fuels everything I do—helping people grow, transform their lives, and in turn, influence those around them.

My approach is rooted in both education and real-life application. With a background in communication and psychology, combined with training from Dave Ramsey and John Maxwell, I focus on the connection between behavior, mindset, and results. I believe lasting change doesn’t come from information alone—it comes from addressing the habits and beliefs that drive our decisions. That’s why I specialize in behavioral coaching, helping clients align their actions with their long-term goals.

Live with Intention

When it comes to money and leadership, my philosophy is simple but powerful: live with intention. In my own life, my wife and I prioritize communication, spend only what we have, and give every dollar a purpose. This creates clarity, removes stress, and builds a foundation for long-term success. It’s the same clarity I help my clients achieve.

Many people come to me feeling stuck, unsure of what steps to take next. My role is to “turn on the light”—to help them see new possibilities, gain clarity, and believe that change is not only possible, but within reach. Whether it’s an individual striving to break out of a cycle or a business looking to strengthen its team, I help uncover the path forward with confidence and purpose.

Accountability, Faith, and Motivation

At the core of my work are three values: accountability, faith, and motivation. These guide every decision I make and every client relationship I build. I’m especially passionate about working with individuals who know they’re meant for more but need guidance to get there, as well as businesses ready to develop stronger, more effective teams.

Outside of coaching, I recharge by spending time with my wife and our four kids. Family is everything to me, and the time we share together fuels the energy and passion I bring into my work every day.

If there’s one piece of advice I would give, it’s this: make a plan. Without direction, it’s easy to look back years later and wonder how you ended up where you are. With the right plan, support, and accountability, you can build the life you truly want.

After working together, my goal is simple—I want you to feel heard, hopeful, and confident about your next steps. Because real change doesn’t just come from knowing what to do—it comes from having the courage and support to actually do it.

What People Are Saying

  • Charlie is full of energy, insight, and truly cares for people. We have worked together for quite some time now and he is always challenging and pushing me to grow beyond what I often even believe for myself. If you are looking for a coach, reach out and talk to Charlie; you won't be disappointed!

    — Jesse Ernst

  • I've worked with Charlie in a group coaching setting and am impressed with the insights he shares and encouragement he gives to others. I thoroughly recommend him to anyone looking for financial coaching, both in a group and individual/household. You rock Charlie, thank you!

    — Kaylene

  • Charlie is attentive and compassionate. He brings clarity and wisdom to your challenges, and lives in the land of possibility. He encourages you to think differently. He works on your money mindset, while giving you tools and resources to overcome mental barriers holding you back from true transformation. He reserves ongoing coaching for himself so he can be better coach to his colleagues and clients. Charlie asks meaningful questions because he is genuinely curious. He wants to see you succeed.

    — Jason Madsen